SHE MADE ME

She Made Me engaged the Crackler creative team to develop a new brand identity and website that reflected the label’s craftsmanship, values, and growing global presence. As part of the team, Sam led the development of initial brand concepts and pitch directions, created logo packs and brand assets, and designed and built the website. The scope also included editing video content and designing EDM assets to support launch and ongoing digital communications.

• A cohesive luxury brand identity aligned with craftsmanship and maker empowerment

• A fully designed and built website elevating the brand’s digital presence

• Strong creative foundations supporting a highly engaged social audience

• Brand and digital assets used across web, video, and EDM channels

• A scalable identity system suitable for a globally recognised fashion label