MAXIM 
ADVISORS

While at The Marketing GP, Sam played a key role in delivering a strategic brand refresh for Maxim Advisors. The project retained the existing logo to preserve recognition, while evolving the wider brand system - including colour hierarchy, typography, tone of voice, visual language, patterns and character illustrations - to better reflect Maxim’s human, community-driven positioning.

Sam designed and delivered the full rollout across key brand touchpoints. This included the design of the Capability Statement, social media content and branded templates, values graphics and visual brand devices, EDM templates and campaign layouts, a cohesive email signature system, and supporting digital and marketing collateral.

The work translated strategic brand thinking into practical, high-performing assets used across digital and print channels.

• Established a cohesive, flexible brand system beyond the original logo

• Elevated Maxim’s visual identity to feel more modern, warm and distinctive

• Created consistent assets across social, EDM and internal communications

• Strengthened brand personality while maintaining market recognition

• Delivered a practical brand toolkit ready for ongoing marketing execution